Design Thinking Creating Value


We are an independent product design & development studio, which focuses on creating charismatic products and user experiences that are thoughtful, contemporary, innovative and satisfying.

Based in our own West London studio-workshops, we provide an integrated design service for businesses, from retailers and manufacturers to service providers. We focus on creating real perception of value throughout the innovation process, rather than just adding it as superficial packaging at the end.

Our studio is creatively led by Sebastian Conran, and offers a variety of skills from industrial to interface design. We combine our insight, experience and understanding of manufacturing with a user-centric approach, considering the entire consumer experience including product, packaging and marketing to be interrelated components in the make up of a successful merchandise offer.

Over the years Sebastian has worked with: ABC (USA), Addis, Alex Moulton Bicycles, Alphason, Barclays, Bodum (Switzerland), Boots, British Airways, Buddi Healthcare, Carphone Warehouse, Churchill China, Concorde, Connolly Leather, Dartington Crystal, Dixons, Dornbracht, Germany, The Economist, EGE (Denmark), English Heritage, Fitzwilliam Museum, Ford Motor Company, Good Housekeeping, Guzzini (Italy), Habitat, Hasbro (USA), Imperial War Museum, JCB (UK), John Lewis, Lakeland, Lancôme (France), Legrand Electric (France), Marks & Spencer, Mars Group, Michelin (France), Mitsumine (Japan), Moët Hennessy, Monoprix (France), Mothercare, Nigella Lawson, Nissan (Japan), NTT DoCoMo (Japan), Orange Aero, Park Hotels (India), Penguin Books, Philips Interactive, Pizza Express, Rolls-Royce Aerospace, Sainsbury's, Sealine Yachts, Sheffield University (Science Faculty), Spudulike, Tchibo (Germany), Tesco, Thermos, Umbro, Villeroy & Boch (Germany), Virgin Atlantic, Vision Express, WH Smith, Woolworths (South Africa), Yamagiwa, Yotel, Yo! Sushi