Sebastian Conran | associates
cubefront.jpg
Cube radiator grille

Nissan Cube

Working closely [albeit on the other side of the world] with the Nissan design team there was a true team spirit of harmony, collaboration and joy, a partnership that has led to several further projects since.

The brief, which was delivered in February, was to create a truly premium urban concept car for the Tokyo Motor Show in October. We set out by basing it on Nissan's Cube, which was pretty small on the outside [Micra platform] but vast inside.

The result was a slightly extended model that would allow fully streched legs for back seat passengers; a translucent roof which further increased the sense of space; simplified detailing using natural feeling polymers, leathers and metals; all combined with a discreet shadow brown exterior contrasting with the stylish guardsman scarlet interior.

The concept car was very well, received and although it would require substantial tooling, there were a series of limited edition premium versions of the standard Cube made over a three-year period.

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Over the years Sebastian has worked with: ABC (USA), Addis, Alex Moulton Bicycles, Alphason, Barclays, Bodum (Switzerland), Boots, British Airways, Buddi Healthcare, Carphone Warehouse, Churchill China, Concorde, Connolly Leather, Dartington Crystal, Dixons, Dornbracht, Germany, The Economist, EGE (Denmark), English Heritage, Fitzwilliam Museum, Ford Motor Company, Good Housekeeping, Guzzini (Italy), Habitat, Hasbro (USA), Imperial War Museum, JCB (UK), John Lewis, Lakeland, Lancôme (France), Legrand Electric (France), Marks & Spencer, Mars Group, Michelin (France), Mitsumine (Japan), Moët Hennessy, Monoprix (France), Mothercare, Nigella Lawson, Nissan (Japan), NTT DoCoMo (Japan), Orange Aero, Park Hotels (India), Penguin Books, Philips Interactive, Pizza Express, Rolls-Royce Aerospace, Sainsbury's, Sealine Yachts, Sheffield University (Science Faculty), Spudulike, Tchibo (Germany), Tesco, Thermos, Umbro, Villeroy & Boch (Germany), Virgin Atlantic, Vision Express, WH Smith, Woolworths (South Africa), Yamagiwa, Yotel, Yo! Sushi