Sainsbury's Cook ShopWhen Sainsbury's launched their Home Store in 2003 they looked to Conran for a unique & iconic cook-shop offering, which would form the flagship for the department.
The resulting 120-item 'bY' kitchen range includes tableware, expert chef's knives, cookware, kitchen electricals and even a barbeque. All the items are refined and designed for hard usage - sophisticated as well as robust.
The cookware was selected for D&AD Product Design judges and later won an international iF Award. The 'Balloon Barbeque' was cited as one of the ten most iconic products of 2004 by Elle Decoration magazine.
Over the years Sebastian has worked with: ABC (USA), Addis, Alex Moulton Bicycles, Alphason, Barclays, Bodum (Switzerland), Boots, British Airways, Buddi Healthcare, Carphone Warehouse, Churchill China, Concorde, Connolly Leather, Dartington Crystal, Dixons, Dornbracht, Germany, The Economist, EGE (Denmark), English Heritage, Fitzwilliam Museum, Ford Motor Company, Good Housekeeping, Guzzini (Italy), Habitat, Hasbro (USA), Imperial War Museum, JCB (UK), John Lewis, Lakeland, Lancôme (France), Legrand Electric (France), Marks & Spencer, Mars Group, Michelin (France), Mitsumine (Japan), Moët Hennessy, Monoprix (France), Mothercare, Nigella Lawson, Nissan (Japan), NTT DoCoMo (Japan), Orange Aero, Park Hotels (India), Penguin Books, Philips Interactive, Pizza Express, Rolls-Royce Aerospace, Sainsbury's, Sealine Yachts, Sheffield University (Science Faculty), Spudulike, Tchibo (Germany), Tesco, Thermos, Umbro, Villeroy & Boch (Germany), Virgin Atlantic, Vision Express, WH Smith, Woolworths (South Africa), Yamagiwa, Yotel, Yo! Sushi