With 25m units sold, the innovative non-drip 'Anywayup' toddler's cup has produced sales of almost £100 million, and the design has successfully led the market for over ten years.
Inventor / client Mandy Haberman commissioned the redesign of the todler's cup which incorporated Haberman's patented Anywayup 'non-drip valve'. The previous design had various issues which limited its commercial success.
The redesign focussed on improving function, fabrication and aesthetics and resulted in a 25% decrease in manufacturing costs, together with a 4000% sales increase.
Manufactured in Wales, the iconic Anywayup cup has scooped many awards including: BPF Horner Innovation Award; two DBA Design Effectiveness Awards; and DTI Millennium Product.