A timeless collection of kitchen appliances built around the quality of materials, bold graphic forms and a tasteful colour palette.

Client Partner


Project Title

Sebastian Conran Collection

Making classic feel contemporary

SCA worked with the Belling team to create this range of built-in cookers bringing a classic but cool feel to a thoroughly British brand. The fully-featured range of built-in ovens, gas and ceramic induction hobs and cooker hoods perform to highly modern standards, but with a timeless look and feel.

Specifying quality materials to key touch points

A first for Belling, the iconic die cast metal controls immediately elevates the feeling of quality, along with the continuous cast iron pan supports creating a single work surface. With it’s highly readable analogue clock  we wanted to introduce small functional innovations that holistically create a more enjoyable user experience.

This, combined with a design language influenced by aircraft controls and wood-burning stoves and a characterful domestic-friendly choice of colours, helps this collection look at home in any modern kitchen whilst resonating the classic values of the Belling brand.

A fast paced project, from concept to launch

Designed and developed rapidly in less than 12 months, the collection launched in March 2013. It has won the Best of British at House Beautiful Awards and the German Design Award 2014.