![](http://sebastianconran.com/wp-content/uploads/2019/08/SCGC-Promo-2018-uai-258x172.jpg)
Alongside the development of the Gifu Collection, we created the brand and visual identity of the range. This included a full range of assets to support the collection's launch, from brochures to website design.
Client Partner
Gifu Collection
Project Title
Brand & Identity
![](http://sebastianconran.com/wp-content/uploads/2019/08/Branding-1-uai-258x258.jpg)
Cohesive Identity
In support of the Gifu Collection, we handled every detail of the graphic implementation. This ranged form product branding, producing catalogues for each year’s launch at Maison & Objet and outlining the product photography for over 150 individual designs as well as the design of their packaging. SCA worked with each of the makers to ensure a coherent visual identity tied the collection together.
![](http://sebastianconran.com/wp-content/uploads/2019/08/Gifu-Promo-stand1-uai-258x171.jpg)
![](http://sebastianconran.com/wp-content/uploads/2019/08/Gifu-Promo-stand3-uai-258x171.jpg)
Developing the Design
We refreshed the catalogue design as well as the supporting promotional items throughout the project. 2019 included 18 individual maker postcards and an A5 brochure inside a custom-designed slipcase.
We also evolved the website over the 3-year project, working to simplify the user journey while adding additional makers. Aside from the main collection website, in the third year we also worked with a Japanese developer on a sales platform, called Gifu Select, which gives the makers the ability to generate direct international sales.
![](http://sebastianconran.com/wp-content/uploads/2019/08/Promo2019-uai-258x258.jpg)
![](http://sebastianconran.com/wp-content/uploads/2019/08/SCGC-Mockup-uai-258x168.jpg)
![](http://sebastianconran.com/wp-content/uploads/2019/08/Gifu-Select-Mockup-uai-258x168.jpg)