Belling

by Sebastian Conran

  • German Design Award German Design Award

SCA worked with the Belling team to create this range of built-in cookers bringing a classic but cool feel to a thoroughly British brand. The fully-featured range of built-in ovens, gas and ceramic induction hobs and cooker hoods perform to highly modern standards, but with a timeless look and feel.

Real metal controls (a first for Belling), continuous cast iron pan supports creating a single work surface, and a programmable analogue clock are all small functional innovations that holistically create a more enjoyable user experience. This, combined with a design language influenced by aircraft controls and wood-burning stoves and a characterful domestic-friendly choice of colours, helps this collection look at home in any modern kitchen whilst resonating the classic values of the Belling brand.

Designed and developed rapidly in less than 12 months, the collection launched in March 2013. It has won the Best of British at House Beautiful Awards and the German Design Award 2014.